for using storytelling as a tool to disseminate correct information and bust myths around Covid 19

Initiative Name: ‘Tara Hai Taiyar’
UNICEF UP & The Puppetarians
App Link:
Maharashtra, India

‘Tara Hai Tayar’ is UNICEF UP & The Puppetarians project to broadcast accurate information regarding the Covid-19 virus, dispelling myths and providing tools and methods to maintain physical and mental health with children, parents and teachers.

Through a video series with puppet characters, storytelling techniques are applied towards engaging with relatable content for children while disseminating accurate information regarding the ongoing pandemic.

‘Tara Hai Tayar’ relayed on Doordarshan and Doordarshan U.P., broadcasted on community radio, and is available on govt. school and college websites. The Department of Women and Children welfare spread the content to thousands of district officials, and Swachh Bharat Mission allowed for it to reach Gram Panchayats.