Award Categories

It is to honour excellence in mobile communications across South Asia spread over 11 core categories:

This category welcomes the product/projects which are doing good in resolving health issues from the society using Mobile support & hence to advance mobile health care system.
m-Travel & Tourism
Use of Mobile application for enriching the society by aggregating information to travel & tourism thus help creating information rich society, with accessible mode of related information & services like real time travel booking, location & transport information.
We invite the projects which empowers citizens and serving public services clients; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision making.
Using mobile to supply entertainment products and services; entertaining the user in this world’s variety of languages and its cultural diversity; supporting movement from one-way to two-way, from single to multiple players, interactive entertainment and the synergy between analog and digital platforms.
m-Business & Commerce/Banking
Support and optimization of business processes; creation of new business models in m-commerce, business to business, business to consumers, internet security and other areas; supporting Small and Medium Enterprise’s on the marketplace.
Reducing the “digital divide” and “content gap” between technologies empowered and technology excluded communities and groups – such as rural areas and women. The aim is to bridge society through multimedia and rich content using Mobile.
m-Education & Learning
Empowering the education sector using Mobile with new technology. The aim is to transform schools, universities and other educational institutions through interactive, personalized and distributed learning resources; providing infrastructure for the rural based educational institutions, especially schools.

m-Agriculture and Ecology
Mobiles can help farmers improve agricultural productivity by giving them access to basic financial services, new agricultural techniques and new markets, in turn helping them to secure better prices for crops and a better return on investments. This unlocks productivity potential while helping to manage the impacts of increased production, such as increased water use and greenhouse gas emissions. Especially with emerging globalisation,Use of mobile plays a huge role in responsible dissemination of information about environment; content matters.

m-Culture & Heritage
Preserving and presenting cultural heritage in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the- art technology and new media platforms.
m-News & Journalism
This category welcomes the projects which use the mobile in such a creative way to spread the right message to right mass & ensure the accessibility through the use of technology, offering content in local language and in all form of electronic and digital medium.
m-Women & Children
Women and children are always the majority of the society and they both are the infrastructure, present, and future of the comprehensive and balanced society. Yet women and children are most vulnerable. Digital media and device like telecom and mobile have become tools of empowerment for the women and thus in many ways also overcome insecurities around children. This category will look into various such initiatives which directly targets the lives, works, needs and socio-economic well being of women and children. This category is also meant to encourage promotion of handheld devices such as mobile to have empowering applications and content directly benefiting the women and children.
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