Content & Services – Quantify the quality of content and services delivery, the relevance of content and its utility value

Impact & Sustainability – The social impact & the commercial viability of the application/product.

Functionality/Navigation – User friendliness & interactive nature of the application & its features.

Interface & Visual Design – Usability as well as the Design of applications and devices having larger user preference, aesthetic value with multimedia.

USP & Strategic Value – Uniqueness of the idea & the easiness of strategy replication.

Execution & Implementation – Procedures of carrying out & executing the innovation, idea according to the market demand.

Accessibility – Cost effectiveness matching social and economic capital of different user groups with diverse needs in different income brackets.

Overall Experience – The user base & overall user experience regarding the application/content.