1mg is an initiative taken in the spirit of public service. It’s vision is to empower Indian consumers and caregivers to select the most appropriate healthcare services at the best possible price. The app is an integrated digital health platform with a mission to make healthcare accessible, understandable and affordable in India. It enables consumers to learn more about their medicines and find cost-effective substitutes. The app’s diagnostic services bring a transparency and price-effectiveness to lab tests. 1mg also consists of a doctor platform which aims to revolutionise how a consumer finds the right healthcare professional around them. The primary features of the app include ordering medicines, booking lab tests and doctor appointments. It is also enabled with a pill reminder and self-care articles. With services focused on Health and Wellbeing, the app is widely popular with over 25 million downloads and 150 million visits.