ictORGANIZATION : mPower Social Enterprises Ltd
COUNTRY : Bangladesh
CONTACT :  mridul@mpower-social.com
LANGUAGE : Bengali and English
WEBSITE www.mpower-social.com

Providing cattle health services to farmers in remote areas

Launched in June 2014, ICT Based Livestock Management System is a combination of a smart phone based mobile application linked to a web interface. The mobile application is in the local vernacular language Bengali while the web interface is in English.

Grassroots level livestock workers, who are usually entrepreneurs and commonly known as “Para-vets” use the smart phone application to deliver cattle health services to small holder cattle farmers living in remote rural areas. The livestock workers use the app to register farmers and their cattle upon which the system provides a unique ID for each farmer and the cattle. Successively livestock workers make scheduled visits every month to each of the registered farmer’s households to provide regular follow up visits. During these follow up visits the livestock worker captures the changes in health, production, rearing management of each cattle and takes relevant photographs.
On the other hand, through the web interface expert veterinarians sitting in urban areas can view individual cattle profile including a photo gallery. Based on the data, the expert vets deliver their expert feedback for betterment of animal health and production that livestock workers then implement in their areas of operations in remote rural areas.

The primary benefit of the system is that cattle farmers even in remote rural locations can quickly get veterinarian services from experts at very affordable costs and without having to travel to distant urban areas to get such services. The livestock workers on the other hand earn anything from $24 to $75 additional monthly income by using the mobile app.

Till now the system has served 2700 farmers in 6 districts of Bangladesh with more than 24 livestock workers providing the service.

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