Category:m-Business & Commerce/Banking
Life Long Learning for Farmers


Original title:
‘Life Long Learning of Farmers (L3 F)’ Initiative for Empowerment of Women and Farmers for Mobile based
Producer: Vidiyal
Media Format: SMS; Mobile; Voice
Country: India



This project is the brainchild of Vidiyal, an NGO active in Tamilnadu, India. It deploys mobile technology to promote social entrepreneurship, enhanced livelihood opportunities and empowerment of rural women. The project helps poor women to develop a business proposal whereby each member would get credit for buying ten goats and one mobile phone. Vidiyal innovatively leverages the potential of mobile technology and adopts an approach of Life Long Learning.Commonwealth of learning, Canada, helped Vidiyal to establish network with various agricultural and veterinary universities in India. The mobile-based services are implemented in 25 villages of Theni district in Tamilnadu. They train women in goat-rearing and in negotiating skills to tackle various stakeholders.
In consultation with Tamilnadu veterinary and animal Sciences University (tanUvaS),the materials and suggestions are contextualized to suit the local culture and local dialects.Local women are encouraged to discuss the enterprise issues and contact Vidiyal for any information using mobile phones. The women members of the group are sent upto 5 voice messages of 1 minute each every day. It covers subjects of interest to the group—buying goats, feed management, disease and health management and marketing management. Participation of women in this project helps them defeat poverty and motivate them to improve further. They no longer remain under the domination of men-led society and can now enjoy economic freedom.
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