for creating a platform for initiating climate change & pollution narrative on mainstream media
Initiative Name: Letmebreathe.in
Organization: Letmebreathe.in
Website: www.letmebreathe.in
App Link: Service, other
Location: Haryana, India
Letmebreathe.in is a storytelling platform engaging individuals with climate change and pollution by allowing them to initiate change using their mobile phones. People, organisations, and the government are collectively involved to find both — short and long term solution to air pollution through mainstream and social media. Letmebreathe.in provides the opportunity to connect with policy leaders, activists, fact-checkers, and corporates with the assistance of storytellers to connect to the larger narrative, add additional relevant data, and promote fact-checking.
The initiative has allowed for behavioural and policy level change using letmebreathe.in platform to build an unbiased climate movement by campaigns such as #CleanAirBharat with UNEP which occupied over 14million Indians on the first-ever international day of clean air for blue skies, and #DRAFTEIA2020 involving over 5 lakh people to use the sample letter and voice their concerns.