Category: m-News & Journalism
Shashca – Youth
Original title:Shashca – Youth
Producer: Shashca
Media Format: Web; Internet; WAP
language: Urdu
Country: Pakistan
Contact: editor@shashca.com
Website: http://www.shashca.com
DESCRIPTION:
‘Shashca – Youth Ka Newspaper’ was started by Ali Suleman, a local entrepreneur & founder of Shashca. It is Pakistan’s first e-newspaper written in slang language. The newspaper aims to spread ethical values, social, political and literary awareness in youth. The idea behind using slang language is to target youth in order to develop their interest in the socio-political issues of Pakistan and to revive the reading culture among them.
Instead of using traditional, Naqshbandi script, the newspaper uses Roman script, which is user-friendly and often used in the social-networking world. Like English script of 26 alphabets, Shashca has formalized the Roman script for Urdu language for writing the newspaper. The e-newspaper covers wide range of topics such as sports, politics, weather and lifestyle. Based on a voluntary approach, the first edition of Shashca was released on 15 November,2011. Uploaded every fortnight, on www.shashca.com, the e-newspaper has almost 1,500 views per issue. Moreover, Shasha uses user-friendly features to attract youth of the country.
The newspaper encourages youth and students of Pakistan to take interest in socio-political issues, current affairs and inculcate literary awareness and ethical values in them.
‘Shashca – Youth Ka Newspaper’ was started by Ali Suleman, a local entrepreneur & founder of Shashca. It is Pakistan’s first e-newspaper written in slang language. The newspaper aims to spread ethical values, social, political and literary awareness in youth. The idea behind using slang language is to target youth in order to develop their interest in the socio-political issues of Pakistan and to revive the reading culture among them.
Instead of using traditional, Naqshbandi script, the newspaper uses Roman script, which is user-friendly and often used in the social-networking world. Like English script of 26 alphabets, Shashca has formalized the Roman script for Urdu language for writing the newspaper. The e-newspaper covers wide range of topics such as sports, politics, weather and lifestyle. Based on a voluntary approach, the first edition of Shashca was released on 15 November,2011. Uploaded every fortnight, on www.shashca.com, the e-newspaper has almost 1,500 views per issue. Moreover, Shasha uses user-friendly features to attract youth of the country.
The newspaper encourages youth and students of Pakistan to take interest in socio-political issues, current affairs and inculcate literary awareness and ethical values in them.