A STAR FACTOR
Founded in 2013, AgroStar is India’s leading direct-to-farmer digital platform where farmers can procure quality agri-inputs at fair prices just by using a mobile phone. Indian farmers face multiple challenges in procuring agri-inputs for their farming needs. The challenges farmers face vary from product unavailability, unfair pricing, substandard quality or spurious products to lack of right and timely information and poor service. AgroStar aims to simplify the whole agri-business experience for farmers in rural India by addressing the challenges of Indian farmers through smart and innovative uses of technology.
AgroStar works on an inventory-based model. A farmer expresses his interest to transact with AgroStar either through a missed call on a toll-free number or through the AgroStar Android app. AgroStar’s intelligent predictive dialler connects a qualified customer relations executive with the farmer. The executive understands the farmer’s query, provides him/her with personalised agronomy and product solutions based on his crop cycle, and places an order on behalf of the customer with the aid of a smart CRM. The products are then dispatched from the central warehouse through one of the delivery channels viz. India Post, local entrepreneurial logistics partners or through field sales executives.
AgroStar has seen a transformational journey from its first missed call to over three million missed calls so far, serving over 10 lakh farmers across Gujarat, Maharashtra and Rajasthan.