Initiative Name: Groww
App Link: https://goo.gl/hpHocD
Groww is a one-year-old application, which has seen over a lakh downloads till date. Groww aims to make financial services accessible to everyone in India. By simplifying products like mutual funds and encouraging people to invest even a mere 100 rupees; it is making financial decisions democratic and accessible to all. Launched in 2017, Groww is enabling financial independence to those on the periphery of technological developments.