Session 2.2


Chairperson – Maya Makanjee, chief officer, Corporate Affairs, Vodocom Group Limited, South Africa

Moderator and jury expert – Mahesh Venkateswaram, Principal Innovation and Engagement, National Skill Development Corporation


  • Aaditeshwar Seth, Co-Founder and CEO, Jharkhand Mobile Vaani, India
  • Vaibhav Mathur, Strategic Advisor, LAbor Voices, India
  • Sudhanshu Jain, Project Head, Behtar Zindagi-mKisan, Handygo Tech Pvt. Ltd
  • Rajesh Shah, Director, SMS Reporting System, Peer Water Exchange, India
  • Nishant Bhargava, Software Engineer, Wild India, Mango Tech Pvt Ltd, India
  • Anshul Gupta, Head New Product, SaralRozgar, India
  • Swapnil Chaturvedi, Chief Toilet Cleaner, LooRewards, India


  • To show best practices in areas facilitating empowerment of the differently able population, women, tribal communities, minorities through mobile content and medium.
  • Highlighting how mobile phones have been used to empower differently abled minority and tribal communities
  • Highlighting the tools, mediums, content services delivery for information and knowledge empowerment in area of environment climate change and disaster management
  • How to mitigate environment and climate issues and solutions to save the environment?

The first speaker of the session Mr Aaditeshwar Seth, explained that ‘Mobile Vaani’ is basically is trying to help rural people who cannot read or write by using voice based service. It works on a simple call service which gives only two options either to record a message or to leave. People have left messages on various govt schemes, queries regarding agriculture and other stuff for which this organisation tries to get answers from various other organisations and pass on problems to the govt. All these messages are published so everyone can listen. They have just provided a medium where people can bring up questions and even answer those questions themselves thus bringing put the power in citizen media. It has also become a medium for self-organisation for protests and other activities and thus making this service a success.

The second speaker of the session was Vaibhav Mathur from Labor Voice. He explained that this service is basically helping the labours to audit the goods which they manufacture as they are the best auditors a factory can have as they are there all the time to provide the information. What this service does is it connects the labours with the brands via a voice based platform. It is a system in which the labours can record messages which goes to the analytic server where all the information is gathered and passed onto the brands. The benefit that the brand acquires is that the time for the report reaching them is reduced. It is a very simple technological solution which can be scaled easily.

The third speaker of the session was Sudhanshu Jain who explained that Behtar Zindagi is an initiative to make the lives of rural people better with the help of mobile phones. It makes use of IVR system to provide information on various things like agricultural, live stock management, education, fisheries, weather forecast and weather based advisories etc. Instead of making an application for the agricultural community they made an application for the whole rural community. The information is provided to them by trusted official organisations so there is no trouble for the rural people. This service helps the rural people to improve their life conditions with passing time and improving technology. IVR system makes the service handset independent and 24*7 available and thus making it easier for rural people to access.

The fourth speaker Rajesh Shah explained that Peer water exchange is basically helping areas where there are sanitation troubles or unhygienic water. They have made a sms reporting system which helps them to know troubled areas and the urgency of the problem. They are making new eco toilets and sanitation systems and the organisation has no intention of making money and only wants to keep India safe wants to give 100% keeping our country clean. The good thing about their sms system is that it is language oriented so people from all background and places and report cases where there is sanitation trouble.

The fifth speaker Nishant Bhargava explained that Wild India application is a comprehensive guide on 47 national parks of India on user’s mobile devices operating on various popular platforms. It is divided in 5 parts based on the geographic location north, south, east, west and central. It provides detailed information of each park including fun facts regarding the species and vegetation found there. The app also contains images and videos from various enthusiasts to provide a better view of the place to the app user. Information regarding the registration fees, accommodation and best time to visit can also be found along with telephone number of the place. The historical information and tourist places near the park are given for interested people. This app is a treat for wild life and travel fancier.

The next speaker Anshul Gupta talked about the Saral rozgar. This organisation has created products for lowest strata group which have been in their native language and have been easier for them to access. They have created the first mobile based organised market place for blue collar job market. Saral Rozgar merits the benfit of IT, BPO, WEB, and TELECOM and on ground ECO system. A job seeker just calls up a pan India number where he is handled personally by saral rozgar agent, who creates his profile and thus a digital identity of the seeker is created for the first time which is posted on their website. This enables the corperates and other companies to see the seekers experience and work and thus sweetly cutting off the middle men who harass them and making a win win situation for both the employer and the employee.

The next speaker Swapnil Chaturvedi talked about the LooRewards which basically promote hygienic behaviour and create fund for building and maintaining of new toilets. They linked toilets with brands like Google and facebook and by using market dynamics generating more traffic towards the toilets build by them. They provide points for every toilet visit to people which can be exchanged for discounts and other stuff. Toilets have been used as brand engagement by this organisation. By the points given they monitor the purchase of the user and gather data and this data can be sold to big companies. Slowly changes were brought and there was an increase in people paying and using toilets. Thus, by using market dynamics, this organisation is abolishing open defecation and spreading good hygiene behaviour.

In all it was a great presentation filled with creative ideas. Some groups like LooRewards and Peer Water exchange programme can work together for the better of society.

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