Initiative Name: Counseling Breast Cancer Patients
Organization: Cancer Patients Aid Association
Website: http://www.cpaaindia.org/
Country: India
Owing to the ruthlessness and ominous presence of breast cancer, the Cancer Patients Aid Association has come up with an application that provides regular interventions to breast cancer patients. Breast cancer is claimed to be the 2nd most common cancer in rural areas and is characterised by lack of awareness, late detection, absence of diagnostic facilities and the low priority given to women’s health. The application is mobile-based, owing to the ubiquity of smartphones, and the proliferated access of social media. It thus uses WhatsApp to communicate with groups. The application enables users to share experiences actively with other patients and users. It further links doctors to different social media groups and via a 14-week programme provides alternate physical and psychological interventions to patients.